77ad Privacy Policy

1. Overview

This Privacy Policy applies to all players, visitors, and users of the 77ad platform, accessible at 77ad.io. It governs the collection, processing, storage, and protection of personal data provided to or obtained by 77ad in connection with your use of our online casino, sportsbook, and associated services. By registering an account, accessing the 77ad platform, or using any of its features, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

This Privacy Policy should be read alongside the 77ad Terms & Conditions and Responsible Gaming policy, both of which form part of the complete legal framework governing your relationship with 77ad. Where any conflict exists between this Privacy Policy and those documents, this Privacy Policy shall govern in all matters relating specifically to personal data.

77ad is the data controller responsible for your personal information. We take our obligations under applicable data protection law seriously and are committed to maintaining the highest reasonable standards of data security and transparency for all players, with particular attention to the needs of our user base in Bangladesh.

2. Data We Collect

The categories of personal data that 77ad may collect and process include, but are not limited to, the following:

2.1 Identity & Contact Data

• Full legal name (first name, last name)
• Date of birth (used for age verification — players must be 21 years of age or older)
• Residential address, including city, division, and postcode
• Email address and contact telephone number
• Government-issued photo identification documents (national ID card, passport, or driving licence)
• Proof of address documents (utility bills, bank statements, or official correspondence)

2.2 Financial Data

• Payment method details, including mobile banking account references for bKash, Nagad, Rocket, and Upay
• Bank account or card details where relevant (Visa, Mastercard, Dutch-Bangla Bank, BRAC Bank)
• Transaction history, including deposit amounts, withdrawal amounts, dates, and associated payment references
• Wallet balances and bonus credit history

2.3 Account & Gaming Activity Data

• Username and account ID
• Login timestamps, session duration, and session frequency
• Games played, bet amounts, win/loss outcomes, and wagering history
• Bonus and promotional offer activity
• Responsible gaming tool usage (deposit limits set, self-exclusion activations, session reminders)
• Communications with the 77ad support team, including emails and chat transcripts

2.4 Technical & Device Data

• IP address at the time of registration and each login
• Device type, operating system, and browser version
• Approximate geographic location derived from IP address
• Cookie identifiers and session tokens (see Section 7 for full cookie details)
• Platform usage data, including page views, click paths, and feature interactions

2.5 Verification & Compliance Data

• KYC (Know Your Customer) verification status and submission records
• Source of funds declarations where requested
• Self-exclusion records and responsible gaming correspondence
• Any data required to meet anti-money laundering (AML) obligations

3. How We Collect Your Data

77ad collects your personal data through the following channels:

• Direct registration: Data you provide when completing the 77ad account registration form, including your name, date of birth, address, and contact details.
• Identity verification: Documents you submit during KYC verification, including photo ID and proof of address.
• Payment processing: Financial information exchanged when you make deposits or request withdrawals via bKash, Nagad, Rocket, Upay, or card payment methods.
• Platform use: Automatically generated data captured as you navigate and interact with the 77ad platform, including session logs, game activity records, and device information.
• Cookies and similar technologies: Small data files stored on your device that help us remember your preferences, maintain session security, and analyse platform usage (see Section 7).
• Support interactions: Data you share when contacting the 77ad support team by email or live chat.
• Third-party sources: In limited circumstances, we may receive data about you from third-party identity verification services, fraud prevention databases, or payment processors to supplement or verify the information you have provided.

4. How We Use Your Data

77ad processes your personal data only for defined, lawful purposes. The table below summarises the primary purposes for which we use your data and the corresponding legal basis for each:

Purpose	Data Categories Used	Legal Basis
Account registration and management	Identity, Contact, Account	Contract performance
Age verification (21+ compliance)	Identity, Verification	Legal obligation
Processing deposits and withdrawals	Financial, Identity	Contract performance
Fraud prevention and security monitoring	Technical, Financial, Verification	Legitimate interests
Anti-money laundering (AML) checks	Identity, Financial, Verification	Legal obligation
Responsible gaming enforcement	Account, Gaming Activity	Legal obligation / Legitimate interests
Customer support provision	Identity, Contact, Account	Contract performance
Bonus and promotion management	Account, Gaming Activity, Financial	Contract performance
Platform analytics and improvement	Technical, Gaming Activity	Legitimate interests
Marketing communications (where consented)	Contact, Account	Consent

77ad will not use your personal data for any purpose that is materially different from those listed above without first obtaining your explicit consent or establishing an alternative lawful basis for the new purpose.

5. Legal Basis for Processing

Depending on the specific purpose, 77ad relies on one or more of the following legal bases when processing your personal data:

• Contract performance: Processing is necessary to fulfil our contractual obligations to you — primarily to operate your account, process transactions, and provide the gaming services you have requested.
• Legal obligation: Processing is required to comply with applicable law, including age verification requirements, anti-money laundering regulations, and responsible gaming obligations.
• Legitimate interests: Processing is necessary to pursue the legitimate business interests of 77ad — including fraud prevention, platform security, and analytics — provided those interests are not overridden by your own rights and interests.
• Consent: For processing activities that are not required by contract or law — such as direct marketing emails or optional personalisation features — we rely on your freely given, specific, and informed consent. You may withdraw consent at any time by contacting us at [email protected].

6. Sharing Your Data

77ad does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We may share your data with the following categories of third parties only where necessary and subject to appropriate data protection safeguards:

• Payment processors: bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and BRAC Bank receive the minimum necessary financial data to process your deposits and withdrawals securely.
• Identity verification providers: Third-party KYC and AML service providers may receive identity documents and personal details to carry out verification checks on our behalf.
• Game providers: Licensed game studios — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive your account session data (not your full identity data) to operate their games within the 77ad platform environment.
• Technology and infrastructure providers: Cloud hosting, security monitoring, and analytics service providers who process data on 77ad's behalf under strict data processing agreements.
• Legal and regulatory authorities: Where 77ad is legally required to disclose personal data — for example, in response to a lawful court order, regulatory inquiry, or law enforcement request — we will comply with that obligation. We will notify you of such disclosures where we are legally permitted to do so.
• Professional advisers: Lawyers, auditors, and accountants who are bound by confidentiality obligations may access personal data in the course of providing professional services to 77ad.

7. Cookies & Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit the 77ad platform. They allow the platform to recognise your device on subsequent visits, maintain session continuity, remember your preferences, and gather aggregated usage data to help us improve the platform experience.

7.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the 77ad platform to function correctly. They manage your login session, maintain security tokens, and enable core features such as account access and payment processing. These cookies cannot be disabled without preventing the platform from operating.
• Functional Cookies: These cookies remember your preferences — such as your preferred language, display settings, and recently played games — to provide a more personalised experience across sessions.
• Analytics Cookies: We use first-party analytics cookies to collect aggregated, anonymised data about how users navigate the 77ad platform. This data is used solely to identify usability improvements and optimise the player experience.
• Security Cookies: These cookies support fraud detection, bot mitigation, and account security monitoring. They help us identify unusual login patterns or suspicious activity associated with your account.

7.3 Managing Cookies

You can manage or disable cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will impair or prevent your ability to use core 77ad platform features, including account login, deposits, and gameplay. Instructions for managing cookies are available in the help documentation for all major browsers including Chrome, Firefox, Safari, and Edge.

8. Data Retention

77ad retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or for as long as required by applicable law. The following general retention periods apply:

• Active account data: Retained for the full duration of your account's active status, plus a minimum of 5 years following account closure, to satisfy anti-money laundering and regulatory record-keeping obligations.
• Transaction records: Retained for a minimum of 7 years from the date of each transaction, in accordance with standard financial record-keeping requirements.
• KYC and identity verification documents: Retained for a minimum of 5 years following account closure or the completion of the relevant compliance review, whichever is later.
• Support correspondence: Retained for 3 years from the date of the most recent interaction, unless longer retention is required for dispute resolution or legal purposes.
• Marketing consent records: Retained for the duration of your consent and for 2 years following its withdrawal, to demonstrate compliance with our consent obligations.
• Technical and session logs: Retained for up to 12 months for security monitoring and fraud prevention purposes, after which they are aggregated or deleted.

When personal data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with any individual. We conduct periodic reviews of stored data to ensure that retention periods are being applied consistently.

9. Data Security

77ad employs a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our key security measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the 77ad platform is encrypted using industry-standard TLS protocols, ensuring that your login credentials, financial information, and personal data cannot be intercepted in transit.
• Encrypted Data Storage: Sensitive data fields — including payment details and identity document references — are stored in encrypted form within our secure database infrastructure. Encryption keys are managed separately from the data they protect.
• Access Controls: Access to personal data within 77ad's internal systems is restricted on a strict need-to-know basis. Staff members are granted only the minimum level of data access necessary to perform their specific roles.
• Intrusion Detection and Monitoring: Our platform infrastructure is continuously monitored for signs of suspicious activity, attempted breaches, or abnormal access patterns. Automated alerts and human review processes are in place to respond to potential incidents promptly.
• Secure Payment Processing: All financial transactions are processed through PCI-DSS compliant payment channels. 77ad does not store full card numbers or CVV codes.
• Regular Security Audits: 77ad conducts periodic security reviews and vulnerability assessments to identify and address potential weaknesses in our platform and data processing systems.

10. Your Rights

Subject to applicable law and certain legitimate exceptions, you have the following rights with respect to the personal data that 77ad holds about you:

• Right of Access: You have the right to request a copy of the personal data we hold about you, along with information about how it is being used. We will provide this information within a reasonable timeframe, typically within 30 days of your verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You can update many account details directly through your 77ad account dashboard after login.
• Right to Erasure: In certain circumstances, you have the right to request that we delete your personal data. Please note that this right is subject to our legal obligations to retain data for anti-money laundering, regulatory, and financial record-keeping purposes. We cannot delete data that we are legally required to retain.
• Right to Restriction of Processing: You may request that we temporarily restrict the processing of your data in certain circumstances — for example, if you have contested the accuracy of the data while we carry out a verification review.
• Right to Data Portability: Where processing is based on consent or contract performance and is carried out by automated means, you have the right to receive a copy of the data you have provided to us in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing based on our legitimate interests, including direct marketing. Where you object to direct marketing, we will cease all such communications immediately.
• Right to Withdraw Consent: Where processing is based solely on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

To exercise any of these rights, please submit your request in writing to [email protected]. We will respond to all verified requests within 30 days. In some cases, we may require you to verify your identity before processing a data rights request, to protect against unauthorised third-party access to your personal information.

11. Minors & Age Restriction

The 77ad platform is strictly restricted to adults aged 21 years and above. We do not knowingly collect, process, or store the personal data of any person under the age of 21. Age verification is conducted as part of the account registration and KYC processes, and any account found to belong to a person under 21 years of age will be immediately closed and all associated data reviewed in line with our legal obligations.

If you have reason to believe that a person under the age of 21 has registered an account with 77ad or provided personal data to us, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.

12. Changes to This Privacy Policy

77ad reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When material changes are made, we will update the effective date displayed at the top of this page and, where reasonably practicable, notify registered players via their registered email address or through an in-platform notification.

We encourage you to review this Privacy Policy periodically to stay informed about how 77ad handles your personal data. Your continued use of the platform following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms. If you disagree with any material change, you have the right to close your account as described in the 77ad Terms & Conditions.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy, the personal data 77ad holds about you, or our data practices more generally, please contact our dedicated privacy support team using the details below:

• Email: [email protected]
• Subject Line: Please include "Privacy Request" or "Data Rights" in the email subject to ensure prompt routing to the appropriate team.
• Response Time: We aim to acknowledge all privacy-related queries within 24 hours and to provide a substantive response within 30 days.
• Support Hours: 24 hours a day, 7 days a week, including all public holidays observed in Bangladesh.
• Time Zone: Bangladesh Standard Time (BST, UTC+6)

We are committed to resolving all privacy concerns fairly and transparently. If you are not satisfied with our response to your privacy request, you may have the right to escalate your complaint to a relevant data protection authority under applicable law.